BEAUTY
Hydration of the skin is a fundamental ally for our beauty: few simple gestures – defined by the use of the right products – allow us to make our skin brighter and healthier, restoring its natural balance and making it appear more compact and young.
In these weeks when we are all called to spend our time at home, indoors, the risk of dehydration is always lurking: for this reason it is important to take advantage of this period to devote a little more attention to our beauty routine, taking all the time necessary to hydrate our skin with particular care, subjected to the stress of the change of season and, moreover, to the change of habits that we are all experiencing.
Having a hydrated skin all day is simple: let’s find out together how to give beauty to our face and our body!
Daily cleansing of the face is essential to keep the skin young and radiant and to remove not only external agents, but also dead cells on the surface of our skin.
Cleaning also makes the skin more receptive to the active ingredients of subsequent treatments: cosmetic products, and even more so if dedicated to hydration, act better, more deeply and with longer lasting results, if they are applied to a skin thoroughly cleaned.
To cleanse the skin of the face you can use the cleansing milk and tonic lotion of the Apotherm Daily Concept line: thanks to the presence of collagen, grapefruit and soothing agents such as chamomile, horse chestnut, sage and fennel, they help cleanse the skin, improving its tone, to bring the skin back into balance and prepare it for the next treatments.
Once the face is thoroughly cleansed, we can move on applying a cream that improves hydration, for a smoother and brighter complexion.
Ideal are the serum and cream of the Hydra Concept line, which concentrate hyaluronic acid and antioxidants such as coenzyme Q10, collagen, vitamin E and antarticin. These products are characterized by their wealth of active ingredients and a light and comfortable texture: they are therefore also suitable for the driest and most dehydrated skin, and are practical and pleasant to apply daily for constant hydration of the face skin.
Finally, weekly or biweekly you can dedicate a special treatment, applying the cream mask or the Hydra Concept fabric mask, which will give your skin a real hydration surplus, making it extraordinarily compact and silky. These masks will allow you to enjoy the benefits of a professional treatment from the comfort of your home, for a real injection of beauty and hydration.
The arrival of the summer and the first sunny days marks the ideal time to take care of the skin of the body. As well as for the face, the first step for a more consistent and elastic skin is the elimination of dead cells, which can be accelerated through an exfoliating treatment, which promotes cell turnover and makes the skin more receptive to subsequent treatments.
To exfoliate the skin accurately but not aggressively, Apotherm recommends the coffee scrub of the Body Sense line, which thanks to its combined action of coffee microgranules, fruit enzymes, mangosteen and phosphatidylcholine helps cell turnover and exerts an action antioxidant. The scrub can be used both on dry skin and on moistened skin: in the first case the exfoliation will be deeper, in the second the treatment will be more delicate. In both cases, however, the unmistakable aroma of the coffee will accompany the moment of exfoliation, making it even more pleasant!
Once the skin is exfoliated, it is important to hydrate it correctly using a specific product that can contrast dryness and sensitivity, making the skin softer and more consistent.
Also in this case, the products of the Body Sense line are ideal for an effective and pleasant treatment: the hydration and beauty body cream and the nourishing and beauty body cream, thanks to their active ingredients of plant origin and their soft texture, are perfect to give your skin the nourishment it needs and to allow it to better face the change of season, remaining toned and bright.
